Lincoln’s Complimentary Maintenance becomes Permanent!

Remember a couple months ago when Ford announced it would be offering free 50k/4-year maintenance for Lincoln buyers during the summer months of 2010?  Well, they’ve extended that to all buyers of any 2011 model-year and later Lincolns.  Ford says it’s a way to change the ownership experience for buyers of its luxury brand, and I see it as step 1 of rebuilding Lincoln.

For Ford, which started rebuilding itself when Alan Mulally took over in 2006, the fruits of its labors are finally being seen.  For Lincoln, things are just starting to heat up.  With an expected 7 new or redesigned models due over the next few years, buyers are needed for its current lineup, in order to sustain the luxury arm until they arrive.

The free maintenance package should go a long way towards keeping Lincoln afloat while it waits on the aforementioned vehicles, which should combine Ford’s high technology and better build quality.

In my mind, step 2 for Lincoln should include a revamp of its dealerships, to change the buying experience.  This should include disentangling other brands from Lincoln showrooms and service bays.

So, if you’re in the market for a new Lincoln, you’ve waited long enough – maintenance packages typically run $1,500-2,500 for a new luxury vehicle.

Show Press Release

by John Suit

Source: Ford


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