If you’re going to play in the luxury car arena, you might want to look at how things are done by BMW. The German luxury car manufacturer gives new-car buyers free maintenance for 4 years/50,000 miles. Now, two domestic luxury brands are joining in, albeit in slightly different ways. Cadillac will give you free maintenance for 4 yrs/50,000 miles on any 2011 model, whereas Lincoln gives you the same length of time and mileage, but only on 2010 and 2011 models sold during this summer.
It appears that the Cadillac plan, while it may apply to more vehicles, is more limited than the Lincoln plan, but both are better than nothing, and may sway some of you into either buying earlier than you previously planned, or buying a Cadillac or Lincoln when you may have bought something else. Either way, they’re both good marketing tools, and for Lincoln, at least, is a way to get people into their cars as Mercury is being shuttered and its new models are making their way to market.
by John Suit
Source: Ford, GM