Tag Archive for 'supercrew'

Ford’s new 2010 F-150 is a direct shot at the recently redesigned Chevrolet and GMC trucks, as well as the new Dodge Ram.  I have yet to review the Chevy or Dodge, but the F-150 impresses.  For the last 15 years or so, American drivers have been switching from cars to trucks in droves, using them for more than just work.  Automotive manufacturers have responded by adding more and more and more creature comforts and giving them more car-like rides.  The fuel price spike in 2008 sent a lot of these buyers scrambling for hybrids and compacts, but many American drivers still need their trucks, and Ford has stepped up  to the plate with a more refined ride and a redesigned interior.  Ford hopes to keep truck buyers in the Ford family, as well as draw shoppers from competing brands (GM, Dodge and Toyota) with the new F-150, but have they created a compelling vehicle to keep the F-150 on top of the truck heap?

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