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Breaking News: Ford confirms rumors of Mercury shutdown

Published on June 2, 2010 in Industry Update and Manufacturer Update. 0 Comments Tags: , , , , , , , , , , , , , , , .

In a press conference this afternoon with Ford’s president of the Americas, Mark Fields, it was announced that the Mercury brand, in existence for the past 71 years, will be shuttered at the end of this calendar year.  According to Ford, this allows them to enhance the Lincoln brand, with Lincoln-specific powertrains and vehicles, without straining the resources of the Ford brand itself, which has seen major growth in sales, customer satisfaction, and reliability over the past few years.  Read on for more details.

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Report suggests Ford planning to shutter Mercury

Published on May 27, 2010 in Industry Update and Manufacturer Update. 0 Comments Tags: , , , , , , , .

Since it’s sales are down 74% since 2000, it’s no surprise that Ford would want to shut down its Mercury brand.  Bloomberg has reported that 2 inside sources close to the plan have told them about the probable closing.  For some years now, the impression consumers have of Mercury is that its vehicles merely represent another trim level for Fords.  In the same vein as what got GM into a lot of trouble, most Mercurys are badge-engineered Fords, with slightly better interiors and some different exterior colors and parts.  It’ll be a shame to see such a long-running marque disappear.  If it’s shut down, Mercury would join Pontiac, Hummer, Oldsmobile and Saturn in the annals of history, and sales would wind down over the next 4 years or so.  Keep your browser tuned here for updates to this story.

by John Suit

Source: Bloomberg

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