Tag Archive for 'Buick'

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Buick: The new Pontiac?

Buick Regal GS

The average age of a Buick customer is north of 60 years old.  While that has kept Buick from becoming a part of GM’s history like Oldsmobile and Pontiac, it isn’t enough to sustain itself as part of the new GM.  The most obvious course of action would be to lower that average age to somewhere closer to 30 years old.  The big question then is to ask how a car company can accomplish this, especially given GM’s current lack of funds to do a lot of research and development.

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2011 Buick Regal, Camaro Convertible production announced

The 2011 Buick Regal, seen here, will be built in Canada, at GM of Canada’s Oshawa plant, alongside the 2011 Camaro Convertible.  Both will start to be built in Quarter 1 of 2011, a curious time, considering most 2011 model-year cars will be on the roads starting in the second half of 2010.  Regardless, the Regal will be Buick’s second car in its renaissance.  First up was the LaCrosse, the flagship sedan of the marque.  The Regal will be a midsize sports sedan, available with a V6 or even a 4-cylinder engine, and a manual transmission.  It’s been a long time since a Buick came with a manual transmission, but with the cheaper cost of the 4-cylinder and manual transmission, Buick is aiming squarely at its luxury rivals in the hopes of stealing away younger buyers.  Click through the jump for some more pictures of the 2011 Buick Regal.

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