Mazda to Unveil SKYACTIV Technologies on 4/21, 11:15 AM (EST) (w/ Live Broadcast!)

In a live web cast starting around 11:15 AM EST on April 21st, Mazda will unveil its SKYACTIV technologies at the New York International Auto Show (NYIAS).  In case you miss it, the video will be available in an on-demand mode after the live broadcast.  Click past the jump for an explanation of SKYACTIV and the broadcast or video, depending on when you’re reading this.

SKYACTIV is a set of technologies Mazda is introducing which is set to reduce fuel consumption by up to 30%.  Its first application will be the 2012 Mazda3, the company’s biggest seller.  SKYACTIV’s main components are the engine and transmission, although the entire car is involved.  The underlying structure of cars utilizing this technology are promised to be both lighter and stronger.  Body panels will be made of stronger steels and bonded to each other in different ways.

While each portion of SKYACTIV may only make 5-15% differences, when you add it all up, the result is a lighter, faster and more fuel-efficient vehicle.  While the 2012 Mazda3 rides on its existing platform and only utilizes a new engine and transmission, future Mazda vehicles will incorporate all of the aforementioned changes.

Enjoy the broadcast!


Watch live video from mazdausa on Justin.tv

Show Press Release

by John Suit

Source: Mazda

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