Mercedes-Benz has long been known for well-crafted automobiles. Their AMG division is well-known for taking those automobiles and upping the ante, both in performance and looks. For the first time, AMG has designed a car from the ground up, and it’s called the SLS AMG. With gullwing doors like the classic MB 300SL Gullwing of the past and a modern drivetrain, the SLS AMG looks to be a super fast, great-looking car.
The question with a car like this, in today’s media-rich environment, is how to market the car? Mercedes-Benz got famed race car driver Michael Schumacher to drive an SLS AMG through a tunnel. The trick is that he didn’t stay on the tunnel’s road surface. Instead, he drove up a ramp to the ceiling of the tunnel and back down before exiting. How is this possible? It might not be – it could be a video-editing trick – but MB says the aerodynamics of the SLS AMG are such that the drive could be possible. Either way, it’s a neat video to watch. Skip to 2:10 in the first video to see the drive, but watch the whole video for some under-the-hood scenes. The second video features the tunnel trick, and is more of a promotional video than the first.
by John Suit
Source: YouTube via AutoBlog; Image Source: Mercedes-Benz
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